SERP Features Glossary 2020

Glossary Contents

1. What are SERP features?

2. Glossary:

2a. Rich Snippets

1. Accelerated Mobile Pages (AMP)
2. Breadcrumbs
3. FAQ’s
4. Forum multi-results
5. How To (1-2)
   1. How To Drop-downs
   2. How To Carousel
6. Images (1-3)
   1. Format 1; Image Rich Snippet
   2. Format 2; Image Rich Snippet Carousel
7. People Also Search For (1-2)
   1. Format 2; Individual Listing
8. Podcasts
   1. Old format – now block
9. Ratings & Reviews
10. Search Box
11. Sitelinks & Jump to’s
12. Translate
13. Twitter Box
14. View in 3D

2b. Blocks (or ‘Universal Results’)

1. Answer Box Results (ABRs)
2. App download
3. Discover More Places
4. Events
5. Explore Panels (Hybrid SF Combos)
6. Featured Snippets
7. Find Results On
8. Google Flights (Paid)
9. Google Hotels (Paid)
   1. Map Pack
   2. Hotels Price Bar Graph
10. Images (1-3)
    1. Format 3; Images block
11. Jobs Search
12. Knowledge Card (no site reference)
13. Knowledge Card (Advanced): Sports
14. Knowledge Graph Carousel (Places, People Things)
15. Knowledge Panel – Brand
    1. Brand – Google My Business
    2. Brand – Knowledge Graph
16. Knowledge Panel – Other
17. News Packs & News Carousels
18. People Also Ask (PAAs)
19. People Also Search For (1-2)
    1. Format 1; PAA Style
20. Places & Map Packs
21. Podcasts
22. Popular Products
23. PPC ads (Paid)
24. Recipes
    1. Recipe Carousel
    2. Recipe Cards
25. Refine by
26. Related Searches
    1. Related Searches & Featured Snippet Combo
27. Research Carousel
28. Scholarly Articles
29. See Results About (Knowledge Panel Links)
30. Shopping (Paid)
31. Sign in (Voice Assistant)
32. SOS Alert
33. Videos
    1. Video Answers
    2. Video Carousels
    3. In this video

1. What are SERP features?

SERP features describe additional elements used in Google Search Engine Results Pages (SERPs). These are anything outside of the standard Organic or Paid listings, and can include anything from Sitelinks on a specific result, to Featured Snippets:

SERP Features; Rich Snippets & Blocks

SERP features can be divided into two camps;
Rich Snippets – things that enrich your existing organic listing,
and Blocks – boxes of content in the SERP that take up space in addition to and independent of the organic listings.

Although Blocks appear less frequently than Rich Snippets, there are a greater number of variations and they take up much more physical space in the SERP.

SERP Features Glossary

Accelerated Mobile Pages (AMP)

• Visible on: Mobile Only
• Powered by: CMS plugin / manual page variant

Answer Box Results (ABRs)

This is the umbrella term given to results like ‘Featured Snippets’ & ‘Knowledge Cards’

App Downloads

• Visible on: Mobile Only
• Powered by: App Store

Breadcrumbs

• Visible on: Mobile & Desktop
• Powered by: On Page Schema

Discover More Places

• Visible on: Mobile & Desktop
• Powered by: Google Maps / Google My Business (GMB)

Events

• Visible on: Mobile & Desktop
• Powered by: Events Schema sometimes, but often just pulled from the on-page content or a Facebook event

Explore Panels (Knowledge Panel)

• Visible on: Mobile & Desktop
• Powered by: On Page Optimisation

FAQs

• Visible on: Mobile & Desktop
• Powered by: Schema Markup

Featured Snippets

• Visible on: Mobile & Desktop
• Powered by: On Page Optimisation, can use question & answer schema but not a requirement

Find Results On

• Visible on: Mobile & Desktop
• Powered by: Google chooses among the most trusted and relevant directories to display

Forum Multi-Results

• Visible on: Mobile & Desktop
• Powered by: On-page layout

Google Flights

• Visible on: Mobile & Desktop
• Powered by: Paid Feed

Google Hotels

a) Hotels Map Pack

• Visible on: Mobile & Desktop
• Powered by: Paid Feed

b) Hotels Price Graph

• Visible on: Desktop only so far
• Powered by: Paid Feed

How To

a) How To – Format 1

• Visible on: Mobile Only
• Powered by: Schema Markup

b) How To – Format 2

• Visible on: Mobile Only
• Powered by: Schema Markup

Images

a) Images – Format 1

• Visible on: Mainly Mobile, Sometimes Desktop
• Powered by: On Page Optimisation

b) Images – Format 2

• Visible on: Mainly Mobile, Sometimes Desktop
• Powered by: On Page Optimisation

c) Images – Format 3

• Visible on: Desktop
• Powered by: Image Search

Jobs Search

• Visible on: Mobile & Desktop
• Powered by: Schema Markup

Knowledge Cards

• Visible on: Mobile & Desktop
• Powered by: Google’s Knowledge Graph

Knowledge Cards (Advanced): Sports

• Visible on: Mobile & Desktop
• Powered by: Google’s Knowledge Graph

Knowledge Graph Carousels

Knowledge Panel – Brand

Brands can have one of the following Knowledge Panels, a combined version of both, or even the two different versions appearing above one another on Branded queries:

a) Knowledge Panel – Brand: Google My Business

• Visible on: Mobile & Desktop
• Powered by: Google Maps / Google My Business (GMB)

b) Knowledge Panel – Brand: Google Knowledge Graph

• Visible on: Mobile & Desktop
• Powered by: Google’s Knowledge Graph / Wikipedia / Wikidata

Knowledge Panel – Other

• Visible on: Mobile & Desktop
• Powered by: Google’s Knowledge Graph / Wikipedia / 3rd party sites

News Packs & News Carousels

• Visible on: Mobile & Desktop
• Powered by: On Page Optimisation / Google Publisher Center

People Also Ask

• Visible on: Mobile & Desktop
• Powered by: On Page Optimisation / Schema

People Also Search For

a) People Also Search For – PAA Style

• Visible on: Mobile Only
• Powered by: On Page Optimisation & Knowledge Graph

b) People Also Search For – Individual Listing Box

• Visible on: Mobile & Desktop
• Powered by: Google Knowledge Graph

Places & Map Packs

• Visible on: Mobile & Desktop
• Powered by: Google Maps / Google My Business (GMB)

Podcasts

• Visible on: Mobile & Desktop
• Powered by: Schema / Podcast feed

Popular Products

US Only

Desktop:

• Visible on: Mobile & Desktop
• Powered by: Google Merchant Center

PPC ads

• Okay, not technically a ‘SERP Feature’ – but something we should all be considering when looking at the competitiveness of individual SERPs.
• Visible on: Mobile & Desktop
• Powered by: PPC Advertising
• Paid?  Yes

Ratings & Reviews

• Visible on: Mobile & Desktop
• Powered by: Google My Business &/or Schema Markup

Recipes

• Visible on: Mobile & Desktop
• Powered by: Schema Markup

Refine By

• Visible on: Mobile & Desktop
• Powered by: Google Knowledge Graph

Related Searches

• Visible on: Mobile & Desktop
• Powered by: Google Knowledge Graph

Related Searches & Featured Snippet Combo

• Visible on: Mobile & Desktop
• Powered by: Google Knowledge Graph

Research Carousel

• Visible on: Mobile & Desktop
• Powered by: On Page Optimisation

Scholarly Articles

• Visible on: Mobile & Desktop
• Powered by: Google Scholar

Search Box

• Visible on: Mobile & Desktop
• Powered by: Google Search & Structured Data

See Results About (Knowledge Panel Links)

• Visible on: Desktop (Top Right)
• Powered by: Knowledge Graph

Shopping

• Visible on: Mobile & Desktop
• Powered by: PPC
• Paid? Yes

Sign in (Voice Assistant)

• Visible on: Mobile & Desktop
• Powered by: User Google Account

Sitelinks & Jump to’s

• Visible on: Mobile & Desktop
• Powered by: On Page Optimisation

SOS Alert

• Visible on: Mobile & Desktop
• Powered by: Partnerships with organisations and government agencies.

Translate

• Visible on: Desktop Only
• Powered by: Google Translate

Twitter Box

• Visible on: Mobile & Desktop
• Powered by: Twitter

View in 3D

• Visible on: Mobile only
• Powered by: See: 3D Model Schema and download the 3D file here it also has an awesome augmented reality function for size!

Videos

a) Video Answers

• Visible on: Mobile & Desktop
• Powered by: Youtube

b) Video Carousels

• Visible on: Mobile & Desktop
• Powered by: Youtube

c) In this video

• Visible on: Mobile
• Powered by: Youtube

Anything to add?

Get in touch with your SERP Feature findings and we’ll credit you in the glossary:

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