Avoid getting marked as spam due to email bounces,
So that your Emails Can Land in The Inbox of your target clients.

When you clean up an email list, you can increase open rates for your emails and click-through rates. It also helps prevent hard bounces, which means the email inbox has been deactivated or that it didn’t exist in the first place.

Email scrubbing removes spam complainers, or recipients who mark your emails as spam. A high rate of complaints can damage your reputation with email hosts. Once those email addresses are removed, the providers will treat your IP addresses more favorably, sending mail to inboxes instead of automatically routing it to the spam folder.

You should set up email cleaning as part of your routine to make sure your emails are getting through. If your recipients don’t see your messages, you’re adding unnecessary costs to your marketing campaigns. Email list cleaning and validation can help improve your success rate and engagement.